An experience vision playbook for better strategic decision making:
UXNZ 2022

UX New Zealand

A good strategy is more than the sum of its parts, and what better way to portray it than a North Star vision which connects broad landscape UX Research with a cohesively designed experience.

This playbook for creating Experience Visions to influence strategic direction shows the beneficial outcomes & lays out a straightforward process on how you can communicate focus, the benefits of bringing together complimentary ideas, and ultimately achieve an incredible user experience.

You'll hear how our UXR & Design team clarified the Product Strategy options in a user-focussed way to assist leadership in making better decisions on what the focus for Trade Me will be. All that plus the bonus of having a strong direction for Designers to create what our users will experience when all the pieces come together.

Watch the full talk at UX New Zealand's Video Library.


Maintaining Design Health:
UXNZ 2019

UX New Zealand

How do you know your next design decision has solid foundations? Sure, there’s your design system, and you’ve spoken to some UX researchers, but surely someone’s looked into this problem before?

From high level design principles down to specific design history rationale, I'll expose how Trade Me props up its design system with context and our experiences of the last 5 years rebuilding the site alongside its design system.

Our squads are considering code and design health now, so that in 20 years’ time we will have an evolved, stable, easily maintainable and quick-to-build-on application. How can we ensure our products maintain their current beauty (not just skin deep!)?

Watch the full talk on UX New Zealand's YouTube channel.